HotelFriend
HotelFriend is a global software development company with a passion for automating the travel and hospitality sectors.
Industry
Position
What I did
As a Product Designer, I redesigned web and mobile interfaces for HotelFriend's non-commercial platforms, landing pages, marketing surfaces, and brand-facing materials, supporting a travel and hospitality automation company with an already-live commercial product (web, iOS, and Android). Working alongside a large cross-functional team, I focused on improving visual consistency across these touchpoints and supporting the company's ongoing marketing and brand engagement initiatives.
How I did it, and what I used:
Worked on the marketing layer, not the core product
HotelFriend's booking and hotel-management platform was already live, so the redesign focused on landing pages, presentations, and email newsletters rather than reworking core product flows.Prioritized visual consistency over reinvention
Audited existing pages and materials for inconsistent styling and brought them in line with a shared visual language, so brand touchpoints matched the product experience instead of feeling disconnected from it.Collaborated across a large cross-functional team
Worked alongside Product Managers, a Brand Designer, Product Owner, Copywriter, and Communications Manager to keep marketing output aligned with both brand direction and business goals.Supported ongoing campaigns, not one-off delivery
Produced recurring assets (landing pages, email newsletters, presentation decks) that plugged directly into HotelFriend's marketing and brand engagement initiatives.Designed and prototyped in Figma
Kept a consistent visual system across web and mobile touchpoints so future marketing materials could be produced without starting from scratch each time.
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